Getting Started with SEO (Search Engine Optimisation)

In the digital age, having a website isn’t enough—visibility is key. Search Engine Optimization (SEO) is the process of improving a website’s ranking on search engines like Google, ensuring that it reaches the right audience at the right time. Whether you’re promoting a brand, blog, or business, SEO is essential for online success.

This module offers a comprehensive understanding of both the technical and creative elements involved in SEO. Learners will gain hands-on experience in optimizing websites for search engines, improving content strategies, and leveraging analytics tools to boost web presence.

On-Page SEO

Learn how to optimize content, titles, meta descriptions, headings, images, and internal links to enhance visibility and user experience.

Off-Page SEO

Explore techniques such as backlink building, guest posting, social sharing, and influencer outreach that improve a site’s authority and reputation.

Technical SEO

Understand the backend elements like website speed, mobile-friendliness, sitemaps, structured data, and crawlability that affect rankings.

SEO Tools & Analytics

Gain proficiency in using tools like Google Search Console, Google Analytics, Ahrefs, and SEMrush to monitor performance and refine strategies.